When it comes to business, one of the most important things that any business owner – resellers included – need to do is to establish a brand. Just as Starbucks has the mermaid logo and some fast food restaurants can be identified around the world by their arched symbol, when you establish a recognizable brand for your business, you’ll find that it’s easier for your customers (and prospects) to find information about your business.
When you are able to establish a brand as a reseller, you’re likely to discover that you are able to know that your prospective customers have a sense of your name, of the products that you sell and of which market you are focused on.
For example, resellers of CD and DVD publishing systems will find that they can establish a brand for their business by focusing on marketing to film makes or music producers; a logo can be designed that shows your commitment to them, your company mission statement or slogan can focus on getting your prospects’ attention. Mostly, you will find that by establishing your brand and by using the same slogans, logos and colors both online and in print marketing your business will become recognizable.
Simply put, resellers who are able to establish a brand will find that they are able to market their businesses more effectively and to know that they are able to reach out to the right audience.