Having your equipment set up as a demonstrate model can help generate sales if used in the right environment. There are any number of options some of which include:
Following the trade gatherings: For example, teachers often come together for various education issues. Put together a demonstration that could be delivered to teachers. There are many other niches, for example, tourism and travel. Visiting these trade shows can often generate customers.
Shopping Malls: Some shopping malls hire out prime space by the day. You can set up for two or three days and demonstrate the equipment to a live audience.
Online: Create a video of the equipment in use and broadcast it on your site. Upload to YouTube with links back to your web site.
These are just several examples. Look around your surrounding area and you will find there are many opportunities to market your product using a process where the potential customer can actually see the equipment in operation. Give them the opportunity to touch and operate the equipment themselves. You will be surprised how many people will buy after ‘test driving’ the product.