One of the biggest mistakes that new resellers make is targeting products that produce the highest margin. The best way to approach your business is to look at your market and to find the most appropriate products for that market. This may not always be the product with the highest margin.
Common sense tells you that selling more at a slightly less margin can generally return a higher income. If you can sell 20 items with a $100 profit each, that’s a total of $2000. Compare that to selling 5 items with a $150 profit for a total of $750. I know which products I would prefer to sell.
As you develop a reputation for selling quality products, and offering good after sales service, you will find you can broaden your product range considerably as further markets become available.
Concentrate on products you can sell first, then look to the higher value higher margin products. They become the cream, the bonuses to supplement your developing income.