CD DVD Printers, Publishers & Duplicators – Xlnt Idea Blog

Before embarking on a career as a reseller you need to ensure that the products you are selling are the best in their market area. By best I don’t mean most expensive. The term best refers to the combination of quality, buy price and running cost and matching the results to buyer resistance.

Buyer resistance is the point where quality and costs fail to result in sales. Too many resellers look at buy price as being the most important factor. For many customers cost may well be the determining factor, however given the choice between two products, one of which is cheap to buy, has high running costs and dubious quality; and a second product that is a little more expensive to buy, has lower running costs, and is of superior quality; most buyers will select the latter.

As a reseller you need to research the buyer resistance patterns to ensure the products you source will sell in your market area. One of the benefits of Xlnt products like the Nexis 100AP CD/DVD Publisher is that it comes at a competitive price, is fairly cheap in operating costs, and has a good reputation for quality. This combination means the product is highly marketable in almost all locations and gains a lot from positive word of mouth type advertising.

Many of the cheaper products often end up suffering from a negative word or mouth process that eventually brings sales to a halt.

Source the best products for your market area and you find life as a reseller much easier.

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I guess a year book isn’t a year book unless it’s on paper, however, how long does paper last? DVDs certainly have a much longer life span – they are certainly more novel than the traditional year book.

You can use your own imagination. Think about what a DVD version of a year book can provide that the paper based one can’t. A paper based year book can have photo’s. For example, a photo of the cheers squad, or the football team, or even an action shot of a basketballer going the slam.

The DVD of course, rather than photos, can show the action. The cheer squad going through its favorite routine. A set play from the football team, or a full court press resulting in a rim hanging dunk. Producing DVDs using a CD and DVD Publishing system would ultimately be easier than producing the print version. I have seen printing costs where the production of a finished year book cost around $9 per book. Burning and printing your own DVD can be done at almost half that cost.

Now that’s a year book to treasure. It’s more than just a book of photos, it’s living breathing document that will last for years. As a reseller, you need to sell those benefits to whomever is responsible for the production of the year book – often the school council. If you can convince them to product a year book on DVD, it will be the talk of the school – and a yearbook certainly worth keeping. Of course their is one problem to consider. How do you sign a DVD?

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One of the most interesting changes that I am seeing on the internet at present is the move away from supplying E-books online. More and more publishers are looking to mail out hardcopies in the form of CDs or DVDs.

There are probably several reasons behind this move. Some web sites are offering a full collection of training videos and little or no cost as long as you sign up for a newsletter or email mailing list. I have a feeling the addition of your postal address may mean that your name is added to conventional mailing list as well. I may of course be wrong, and as a reseller yours is not to question why. Making the sale is the ultimate goal.

For these online publishers, the CD and DVD Publishing system could be ideal. To begin with, it is versatile. It can publish either CDs or DVDs. Secondly is the speed. These units can be published as quickly as they are required.

There is one other important consideration. This type of marketing can be hit and miss. Rather than having 100 units printed and ready to go, the online publisher can simply burn and print one or two copies at a time depending on the demand. Furthermore, each unit can be customized to suit that particular promotion. This includes the art work on the face of the CD or DVD.

Market the CD and DVD Publishing system to fill a need. If there is no apparent need, point out the obvious. Sometimes online publishers are not even aware of how easy it is to customize their products. You need to show them how.

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So you are now a reseller of the Nexis 100AP CD/DVD Publisher. What features are you going to promote? Silly question? No! Many resellers focus on a feature and they push it to death not realizing they are losing sales by focusing to closely on the one area.

Your first step in selling a CD and DVD publisher is to access the needs of the potential customer. If they are IT savvy then promoting the ease of use will not be a strong selling point.

On the other hand, when money is tight and businesses are on a budget, generic inexpensive consumables may be one of the best features to promote.

As a reseller your hardest task is not in the selling of the products, it is assessing the needs of the prospective customers. Understanding what makes your customer tick can open the door to the features you need to promote to them. Promote the right features and that sales door opens.

Customers are no different to you or I. If a product doesn’t fill a need then we will not buy it. Create a need, or show that a need exists and the reverse becomes the case.

The best salespeople in the world are those that can quickly assess a sales situation, understand the prospective customer, then modify their sales pitch to suit that situation. What are you going to promote? What the customer needs to hear – that’s what.

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Boarding schools need to promote themselves and in the past it has involved printing color brochures which show still images of the boarding school.

By using the Nexis 100AP CD/DVD Publisher they can product real time videos of various aspects of campus life. Whether it is the accommodation, dining areas or libraries; the classrooms, computer rooms or science labs; the sporting fields, swimming pools, or theatrical performances; these can all be filmed and edited together to make a professional looking DVD that can promote the school as a whole.

The actual cost of producing the DVD is minimal over the long run. Each DVD can be produced for a couple dollars, which, when you compare the quality and the information it provides, is far more valuable than a color brochure.

Teachers and students are able to express themselves in words, song or dance; in fact, the simple production of a professional DVD will enhance the schools image.

For resellers, providing school board members with examples or demo DVDs can be real winners. Sell the image of the school – how well prospects students and parents will view the school simply because it has a promotional DVD. Get the students to put it together through their media studies and they can sell the skill levels that students acquire. CD and DVD Publishing is fairly straightforward – any student can learn to do it.

The Nexis 100AP CD/DVD Publisher is perfect for any school – self promotion is only one possible use. I am sure as a reseller you can think of many more.

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Sending invitations on a DVD sounds like a completely novel idea to me. It could also be a novel idea for anyone in the business of managing or coordinating parties, weddings or special events.

Image receiving an invitation from the happy couple in the form of a DVD. Rather than a card, which are quite attractive I must admit, actually hearing the happy couple invite you to attend, explaining the sequence of events, where it is going to be held – that sounds special.

As a reseller, it is your job to source out individuals who are in the business of managing or coordinating these events and selling them on idea of using a CD and DVD Publishing tool to create these invitations.

Sell the benefits, the ease of use, and of course the extra income the tool can produce and you should find a new and valuable client base.

There are many diverse uses for the CD and DVD Publishing tool – I am sure you can come up with many more uses. Sell these ideas to potential users to extend your customer base.

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Being a reseller for CD and DVD Publishing systems can be difficult. You are often trying to market a product to a niche that isn’t even aware it needs the product.

Often finding the niche isn’t the difficult part. Whether it’s photographers, budding singers, Realtor’s or education facilities, convincing them of the benefits of owning and operating equipment like a CD and DVD Publishing system can be hard.

What is important is to find the angle. How is it going to improve their profit margin? This could be by increasing revenue; for example photographers to could sell completed DVDs of weddings or other functions. It maybe a case of reducing costs; for educators, producing training materials on DVD or CD may be more economical than producing reams of paper based material.

For some industries, it is not about increased sales or reduced costs directly. It is more about delivering information using modern technology. Realtors may find that distributing catalogs of homes for sale is more convenient via DVD.

As a reseller, you need to find the opportunities or the angles for these businesses. As I stated at the beginning of this post, many organizations are simply unaware of the availability of these products. Most are under the impression that professional quality CDs and DVDs need to be produced by professional houses and that the process is expensive.

Show them they can do it themselves at a fraction of the cost and they will start to open their wallets.

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One trend that really grew in the late 90’s was the regional festival. Into this century they have literally exploded. There is not a weekend free across the nation that doesn’t two or three festivals. Whether it is a music festival, drama, local produce, historical, you name it, there is a festival for it. Just take a look around your own area.

For a CD and DVD Publishing system reseller this could open the door to whole new range of customers. CDs and DVDs are perfect promotional materials for a range of products. Festivals are essentially another product when it comes to marketing.

Promotional DVDs can be developed from footage of previous years along with components of the current festival. As a reseller you will need to convince festival organizers of the benefits; the ease of use; and the dynamics that a DVD can deliver compared to the traditional paper based brochure.

Resellers need to find markets where they can sell their products. Festivals are just another example of a product that could benefit considerably from the use of DVDs for promotional purposes.

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Home schooling is one of the fastest growing sectors in education these days. However, despite the name, home schooling still relies on a fairly structured curriculum with measurable outcomes. Parents have to follow a training program that delivers the right skills to their children. As a society, we cannot afford to have child left at a disadvantage when they enter the workforce.

To help achieve a common set of skills, there has grown a sector of government and non government organizations that help to coordinate the home schooling curriculum, lesson plans and outcomes. This is often done either in a printed format, over the internet, or through cds and dvds.

Ah – cds and dvds. That means these organizations, particularly the smaller ones, could have a need for their in house CD and DVD Publishing system like the Nexis 100AP CD/DVD Publisher.

They can put together their training materials and run off however many units they require. The units, cd or dvd, can also have custom designs on them for a professional finish.

As reseller it is simply a matter of linking in to the training providers with the right approach and you may find you have a whole new customer base to sell to. Home schooling – it’s a growing industry that must have opportunities for the smart reseller.

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So you have decided to be a reseller. The question is, are you going to sell from home or from a shop front? They both have their advantages and disadvantages.

Work from home:

Trust – it hard for resellers to build trust if they are working from home.
Cost – it is much cheaper for a reseller to work from home since you don’t have the overheads to pay that most shopkeepers incur.
Income – selling from home will normally generate less income than from a shop front.

Shop front:

Trust – it is easier to build trust when your business is tangible. People can walk in and see you and see your products.
Cost – shop fronts are far more expensive to operate. You will have shop lease fees, power and taxes to consider
Income – there is the potential to earn a lot more by stocking consumables and other products.

Working from home can be a good place to start while you are trying to build a reputation. Profit margins are higher but the number of sales may well be lower.

Selling from a shop front has a lot of advantages if you have the start up funds. It is generally hard to earn a high income if you are only selling two or three different products. Over time, consumables can product a good income.

One of the big benefits of selling through shop front is the option to stock a much wider range of equipment. For example, may also want to sell digital cameras, a device that compliments the Nexis 100AP CD/DVD Publisher. Another option is to sell computer hardware, whether it is CPUs or monitors or complete units.

Selling a range of equipment enables a reseller to increase their income and overtime, increase their profit. Having a range of equipment means you will also get more traffic coming through your door – the potential is there for increased sales.

It is more expensive for a reseller to start selling from a shop front. However, over time it is far more profitable. If you already have a shop front business then adding any of the Nexis range could make perfect sense.

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