Many resellers unwittingly operate in such a way that they actually undermine their suppliers, particularly when it comes to online activities. Your supplier has the same aim as you, to move as much product as possible, so you need to work together as a team.
The first step to take is to carefully read any agreement you make with a supplier. As the online world grows, many suppliers include terms such as keyword competition. Many suppliers want to maintain their number one ranking for their primary keyword(s). You can optimize your site for that keyword so long as you don’t usurp them at the top of the SERPs. Other suppliers allow open competition, read your agreement first.
Other areas that can create problems include over promising on the capabilities of the products you are selling; overstating warranties and warranty terms and over pricing. Whilst dishonest and in some areas, illegal, you may also find you are in breach of your agreement.
Quality products such as the Nexis 100AP CD/DV Publisher don’t need embellishing. Their quality and capabilities are testament enough.
Work with your supplier for the common good and you will find you have a long, healthy and happy relationship with your supplier(s).