One of the most interesting changes that I am seeing on the internet at present is the move away from supplying E-books online. More and more publishers are looking to mail out hardcopies in the form of CDs or DVDs.
There are probably several reasons behind this move. Some web sites are offering a full collection of training videos and little or no cost as long as you sign up for a newsletter or email mailing list. I have a feeling the addition of your postal address may mean that your name is added to conventional mailing list as well. I may of course be wrong, and as a reseller yours is not to question why. Making the sale is the ultimate goal.
For these online publishers, the CD and DVD Publishing system could be ideal. To begin with, it is versatile. It can publish either CDs or DVDs. Secondly is the speed. These units can be published as quickly as they are required.
There is one other important consideration. This type of marketing can be hit and miss. Rather than having 100 units printed and ready to go, the online publisher can simply burn and print one or two copies at a time depending on the demand. Furthermore, each unit can be customized to suit that particular promotion. This includes the art work on the face of the CD or DVD.
Market the CD and DVD Publishing system to fill a need. If there is no apparent need, point out the obvious. Sometimes online publishers are not even aware of how easy it is to customize their products. You need to show them how.