Dec 3

Christmas is a time of cheer and good wishes. If some enterprising person could set up a small business creating family DVDs, that Christmas cheer could be sent, on video, all around the world.

There really are so many different opportunities when it comes to CD and DVD Publishing systems. Whether it is the newborn baby, the wedding, or simply Christmas wishes, there is nothing like a DVD to deliver the message to love ones.

I know of two or three small operators who set up in shopping malls around this time year. They take video footage of the family wishing other family members a happy Christmas or a happy new year. The video footage is then published to DVD including a family photo printed on the face of the DVD.

The customer can then have as many copies made as they wish all ready to posted out to their loved ones.

As a reseller, find enterprising people who can produce quality finished videos and you will have found prospective new customers. With low operating costs, the cost of producing each DVD is low the opportunity for good profits is high.

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Dec 2

There has been a big jump in the number of professional webinar managers in the market place and I can see a natural progression from providing online video copies of a webinar to providing hard copies in the form of a DVD.

All that a webinar manager needs is a good CD and DVD Publishing system and they could churn out as many copies of a particular webinar as needed. Of course, being a complete publishing system the DVD itself could be printed with the host companies logo’s and corporate information.

The question is, how do you find and then convince professional webinar managers to include a DVD service to their clients? There are two arguments that could be used. The first comes down to pure dollars. The system will quickly pay for itself and given the low operating costs, there is a good opportunity to value add to their service and increase their profits.

The second argument is the speed and ease of use. A good CD and DVD Publishing system should be easy to use and basically set and forget. Once you have everything set up, it is no different to leaving a photo copier to print off 100 copies – you can do the same with DVD’s.

If you’re a reseller, check out any webinar managers in your area. They often fall under the label of teleconference providers or teleconference managers. Target them with the right information to increase your sales of CD and DVD Publishing systems.

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Dec 1

A recession can have unexpected outcomes when it comes to selling new products. Most businesses will buy equipment – if they need it – since it adds to their ‘asset’ base. Sure, it gets depreciated over time, but it still remains as an asset.

What is important to most business owners are the operating, or running costs and it is those operating costs that will determine whether or not the new equipment is purchased.

If you compare CD and DVD Publishing systems, some can use generic supplies such as ink; others require the use of branded supplies. The cost difference can be huge. There seem to be a lot of paper printers selling for less than $100. The problem with many of these printers is that they require branded ink cartridges that $40+ dollars. Generic printer cartridges can sell for less $20 – some as cheap as $10. That is a huge saving if you can use the generic cartridges.

The Nexis 100AP CD/DVD Publisher doesn’t require branded consumables. Generic consumables work extremely well and are at a much lower cost to branded consumables. This is an important factor that needs to be included in any selling spiel.

The recession will cause businesses to tighten their belts; just remember it is the daily running costs that will determine sales – sell those points and you will increase your sales.

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