A recession can have unexpected outcomes when it comes to selling new products. Most businesses will buy equipment – if they need it – since it adds to their ‘asset’ base. Sure, it gets depreciated over time, but it still remains as an asset.
What is important to most business owners are the operating, or running costs and it is those operating costs that will determine whether or not the new equipment is purchased.
If you compare CD and DVD Publishing systems, some can use generic supplies such as ink; others require the use of branded supplies. The cost difference can be huge. There seem to be a lot of paper printers selling for less than $100. The problem with many of these printers is that they require branded ink cartridges that $40+ dollars. Generic printer cartridges can sell for less $20 – some as cheap as $10. That is a huge saving if you can use the generic cartridges.
The Nexis 100AP CD/DVD Publisher doesn’t require branded consumables. Generic consumables work extremely well and are at a much lower cost to branded consumables. This is an important factor that needs to be included in any selling spiel.
The recession will cause businesses to tighten their belts; just remember it is the daily running costs that will determine sales – sell those points and you will increase your sales.