CD DVD Printers, Publishers & Duplicators – Xlnt Idea Blog

A recession can have unexpected outcomes when it comes to selling new products. Most businesses will buy equipment – if they need it – since it adds to their ‘asset’ base. Sure, it gets depreciated over time, but it still remains as an asset.

What is important to most business owners are the operating, or running costs and it is those operating costs that will determine whether or not the new equipment is purchased.

If you compare CD and DVD Publishing systems, some can use generic supplies such as ink; others require the use of branded supplies. The cost difference can be huge. There seem to be a lot of paper printers selling for less than $100. The problem with many of these printers is that they require branded ink cartridges that $40+ dollars. Generic printer cartridges can sell for less $20 – some as cheap as $10. That is a huge saving if you can use the generic cartridges.

The Nexis 100AP CD/DVD Publisher doesn’t require branded consumables. Generic consumables work extremely well and are at a much lower cost to branded consumables. This is an important factor that needs to be included in any selling spiel.

The recession will cause businesses to tighten their belts; just remember it is the daily running costs that will determine sales – sell those points and you will increase your sales.

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Before embarking on a career as a reseller you need to ensure that the products you are selling are the best in their market area. By best I don’t mean most expensive. The term best refers to the combination of quality, buy price and running cost and matching the results to buyer resistance.

Buyer resistance is the point where quality and costs fail to result in sales. Too many resellers look at buy price as being the most important factor. For many customers cost may well be the determining factor, however given the choice between two products, one of which is cheap to buy, has high running costs and dubious quality; and a second product that is a little more expensive to buy, has lower running costs, and is of superior quality; most buyers will select the latter.

As a reseller you need to research the buyer resistance patterns to ensure the products you source will sell in your market area. One of the benefits of Xlnt products like the Nexis 100AP CD/DVD Publisher is that it comes at a competitive price, is fairly cheap in operating costs, and has a good reputation for quality. This combination means the product is highly marketable in almost all locations and gains a lot from positive word of mouth type advertising.

Many of the cheaper products often end up suffering from a negative word or mouth process that eventually brings sales to a halt.

Source the best products for your market area and you find life as a reseller much easier.

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One of the most interesting changes that I am seeing on the internet at present is the move away from supplying E-books online. More and more publishers are looking to mail out hardcopies in the form of CDs or DVDs.

There are probably several reasons behind this move. Some web sites are offering a full collection of training videos and little or no cost as long as you sign up for a newsletter or email mailing list. I have a feeling the addition of your postal address may mean that your name is added to conventional mailing list as well. I may of course be wrong, and as a reseller yours is not to question why. Making the sale is the ultimate goal.

For these online publishers, the CD and DVD Publishing system could be ideal. To begin with, it is versatile. It can publish either CDs or DVDs. Secondly is the speed. These units can be published as quickly as they are required.

There is one other important consideration. This type of marketing can be hit and miss. Rather than having 100 units printed and ready to go, the online publisher can simply burn and print one or two copies at a time depending on the demand. Furthermore, each unit can be customized to suit that particular promotion. This includes the art work on the face of the CD or DVD.

Market the CD and DVD Publishing system to fill a need. If there is no apparent need, point out the obvious. Sometimes online publishers are not even aware of how easy it is to customize their products. You need to show them how.

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So you have decided to be a reseller. The question is, are you going to sell from home or from a shop front? They both have their advantages and disadvantages.

Work from home:

Trust – it hard for resellers to build trust if they are working from home.
Cost – it is much cheaper for a reseller to work from home since you don’t have the overheads to pay that most shopkeepers incur.
Income – selling from home will normally generate less income than from a shop front.

Shop front:

Trust – it is easier to build trust when your business is tangible. People can walk in and see you and see your products.
Cost – shop fronts are far more expensive to operate. You will have shop lease fees, power and taxes to consider
Income – there is the potential to earn a lot more by stocking consumables and other products.

Working from home can be a good place to start while you are trying to build a reputation. Profit margins are higher but the number of sales may well be lower.

Selling from a shop front has a lot of advantages if you have the start up funds. It is generally hard to earn a high income if you are only selling two or three different products. Over time, consumables can product a good income.

One of the big benefits of selling through shop front is the option to stock a much wider range of equipment. For example, may also want to sell digital cameras, a device that compliments the Nexis 100AP CD/DVD Publisher. Another option is to sell computer hardware, whether it is CPUs or monitors or complete units.

Selling a range of equipment enables a reseller to increase their income and overtime, increase their profit. Having a range of equipment means you will also get more traffic coming through your door – the potential is there for increased sales.

It is more expensive for a reseller to start selling from a shop front. However, over time it is far more profitable. If you already have a shop front business then adding any of the Nexis range could make perfect sense.

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Becoming a reseller is a big decision and not one that should be taken lightly. There are a number of factors that you will need to consider when weighing up the pros and cons of reselling any product. These factors include:

Business stability: how long has the supplier been in business? If they are new they will not have a track record to assess other factors. As a reseller you want a steady and reliable supplier.

Product reputation: this is not always easy to assess particularly if they have just released a new product. Looking at previous products and the reputation around them can be a good indication of the general quality of their products. As a reseller your reputation is going to be affected by the products reputation.

Support: there are two levels of support that require consideration. As a reseller you need to be able to rely on the supplier for the timely delivery or products, repairs/replacements under warranty, and assistance with technical/installation issues. Your customers also need to know there is a strong support system in place. If either of these two levels of support are missing you may find your role as a reseller quite difficult.

There are many other considerations to take into account such as billing cycles, volume discounts, demonstration units etc. However if you can rely on the main three mentioned then you can know you can operate as a reseller of quality products from a quality company.

XlntIdea meets all of those requirements – and more. The question is, do you meet their requirements as it is a two way street. Their reputation hangs on your reputation as well. If you are interested in joining the XlntIdea team as a reseller, fill in the online enquiry form for more details.

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As a reseller there are many ways to develop new leads. One method that works extremely well is to reward those who make referrals. Having sold a product you can encourage the customer to tell others about the product. If this leads to a sale of more products, you reward the customer.

Rewards can come in many different formats. They may be monetary or they could be in the way of store credit or product based, for example, a month of free consumables for every referral.

Of course, the new customer coming in would have to mention that they had been referred. An alternative is for your customer to provide you with contact details of anyone they have spoken too.

Ensuring your customer gets credit for a referral can be the hardest component to track. You need to honor all referrals to maintain a good reputation so the last thing you need is a series of missed referrals. Find a system that works for you, is easily managed yet provides a reasonable reward.

Naturally you don’t want the reward to eat into your profit margins to a great extent. However, if you treat it as part of your advertising budget and it is successful, you can reduce your spending in other advertising areas.

Referrals! Look around you and you will be surprised at how many businesses are using them.

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Many resellers unwittingly operate in such a way that they actually undermine their suppliers, particularly when it comes to online activities. Your supplier has the same aim as you, to move as much product as possible, so you need to work together as a team.

The first step to take is to carefully read any agreement you make with a supplier. As the online world grows, many suppliers include terms such as keyword competition. Many suppliers want to maintain their number one ranking for their primary keyword(s). You can optimize your site for that keyword so long as you don’t usurp them at the top of the SERPs. Other suppliers allow open competition, read your agreement first.

Other areas that can create problems include over promising on the capabilities of the products you are selling; overstating warranties and warranty terms and over pricing. Whilst dishonest and in some areas, illegal, you may also find you are in breach of your agreement.

Quality products such as the Nexis 100AP CD/DV Publisher don’t need embellishing. Their quality and capabilities are testament enough.

Work with your supplier for the common good and you will find you have a long, healthy and happy relationship with your supplier(s).

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One of the biggest mistakes that new resellers make is targeting products that produce the highest margin. The best way to approach your business is to look at your market and to find the most appropriate products for that market. This may not always be the product with the highest margin.

Common sense tells you that selling more at a slightly less margin can generally return a higher income. If you can sell 20 items with a $100 profit each, that’s a total of $2000. Compare that to selling 5 items with a $150 profit for a total of $750. I know which products I would prefer to sell.

As you develop a reputation for selling quality products, and offering good after sales service, you will find you can broaden your product range considerably as further markets become available.

Concentrate on products you can sell first, then look to the higher value higher margin products. They become the cream, the bonuses to supplement your developing income.

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Promotion can be one of the more difficult areas when it comes to being a reseller. The hardest aspect is actually defining your market, or your customer base. Once you have defined that, the rest starts to fall into place.

In general, you can use the internet by setting a web page and perhaps a blog. This takes time and, while it can be successful, can also be problematic.

I come back frequently to the customer base. Who are they, where do they hang out and what do they do. For example, if your are looking to promote the Nexis 100AP CD/DVD Publisher and you have decided that one group worth approaching are all the photographers, you can put together promotional material targeting them.

Your approach can take a number of directions used individually or together. You can visit online forums and make yourself known. This will often mean you are targeting individuals who are outside your geographical area.

Another approach is to advertise in photographic journals. Again your audience may be outside your geographical area. Often the quickest and easiest approach is to go cold calling, visiting each photographer and discussing the options with them directly. Having a promotional pack that you can leave with them often helps. The key to success is to sell how they will benefit from the system rather than the system itself.

Finally, you could consider visiting trade shows or local exhibitions and promoting yourself through these venues. Photographers are just one example. You can apply the same principle to schools, real estate agents, or any other group that may benefit from owning the CD/DVD Publisher.

As a reseller you define your markets and promote your products and the benefits to that market.

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One of the questions I hear from many people is whether or not they have what it takes to be a successful reseller. My first is, “what does it take to be a successful reseller?”

Humans come with a wide variety of skills and personalities. It is difficult to say who would be successful and who wouldn’t as the success depends to a large extent on the effort put in. Obviously there are some attributes that make the job a lot easier.

Have an outgoing nature is certainly going to help. If your shy or not very outgoing you are going to find it difficult to find new customers. With and outgoing nature comes that ’selling’ attribute. The more experienced you are at selling the more successful you are likely to become.

However, those attributes are more important for those just starting out. If you already have a business, say selling computers, then you are already a reseller. Our product becomes another one to add to the list.

All the standard working attributes apply. Reliable, honest, hardworking with an ability to work comfortably with computers. In others words, more than 50% of the population could be resellers if they put their mind to it.

If your heart is in what you are doing and you have a belief in your products, that is half the battle. The other half is being able to transfer that belief and enthusiasm to your potential customers. In between, is the ability to acquire new customers. That is a skill, not a trait, that can be learned, over time.

You tell me – can you become a successful reseller?

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