CD DVD Printers, Publishers & Duplicators – Xlnt Idea Blog

One trend that really grew in the late 90’s was the regional festival. Into this century they have literally exploded. There is not a weekend free across the nation that doesn’t two or three festivals. Whether it is a music festival, drama, local produce, historical, you name it, there is a festival for it. Just take a look around your own area.

For a CD and DVD Publishing system reseller this could open the door to whole new range of customers. CDs and DVDs are perfect promotional materials for a range of products. Festivals are essentially another product when it comes to marketing.

Promotional DVDs can be developed from footage of previous years along with components of the current festival. As a reseller you will need to convince festival organizers of the benefits; the ease of use; and the dynamics that a DVD can deliver compared to the traditional paper based brochure.

Resellers need to find markets where they can sell their products. Festivals are just another example of a product that could benefit considerably from the use of DVDs for promotional purposes.

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Home schooling is one of the fastest growing sectors in education these days. However, despite the name, home schooling still relies on a fairly structured curriculum with measurable outcomes. Parents have to follow a training program that delivers the right skills to their children. As a society, we cannot afford to have child left at a disadvantage when they enter the workforce.

To help achieve a common set of skills, there has grown a sector of government and non government organizations that help to coordinate the home schooling curriculum, lesson plans and outcomes. This is often done either in a printed format, over the internet, or through cds and dvds.

Ah – cds and dvds. That means these organizations, particularly the smaller ones, could have a need for their in house CD and DVD Publishing system like the Nexis 100AP CD/DVD Publisher.

They can put together their training materials and run off however many units they require. The units, cd or dvd, can also have custom designs on them for a professional finish.

As reseller it is simply a matter of linking in to the training providers with the right approach and you may find you have a whole new customer base to sell to. Home schooling – it’s a growing industry that must have opportunities for the smart reseller.

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So you have decided to be a reseller. The question is, are you going to sell from home or from a shop front? They both have their advantages and disadvantages.

Work from home:

Trust – it hard for resellers to build trust if they are working from home.
Cost – it is much cheaper for a reseller to work from home since you don’t have the overheads to pay that most shopkeepers incur.
Income – selling from home will normally generate less income than from a shop front.

Shop front:

Trust – it is easier to build trust when your business is tangible. People can walk in and see you and see your products.
Cost – shop fronts are far more expensive to operate. You will have shop lease fees, power and taxes to consider
Income – there is the potential to earn a lot more by stocking consumables and other products.

Working from home can be a good place to start while you are trying to build a reputation. Profit margins are higher but the number of sales may well be lower.

Selling from a shop front has a lot of advantages if you have the start up funds. It is generally hard to earn a high income if you are only selling two or three different products. Over time, consumables can product a good income.

One of the big benefits of selling through shop front is the option to stock a much wider range of equipment. For example, may also want to sell digital cameras, a device that compliments the Nexis 100AP CD/DVD Publisher. Another option is to sell computer hardware, whether it is CPUs or monitors or complete units.

Selling a range of equipment enables a reseller to increase their income and overtime, increase their profit. Having a range of equipment means you will also get more traffic coming through your door – the potential is there for increased sales.

It is more expensive for a reseller to start selling from a shop front. However, over time it is far more profitable. If you already have a shop front business then adding any of the Nexis range could make perfect sense.

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There are a lot of people who would jump at the opportunity to start their own little business and CD and DVD Publishing systems provide that opportunity if you can find and market ideas.

With festive season almost here, I can think of many uses for the Nexis 100AP CD/DVD Publisher. Operators could set up in shopping malls printing DVDs of family events to send to love ones, particularly those overseas.

The DVD of course hold all the memories they are sending. The printed DVD personalizes the process – it is no longer a plain DVD, it can have a family portrait, a Christmas message or any design supplied by the customer.

For businesses, DVDs are perfect distributing ‘living’ catalogs. Store walk throughs full of Christmas bargains. They are novel and will certainly catch the home shoppers eyes.

Whether it’s Christmas, Easter, Halloween or any of the other festive occasions, the CD and DVD Publishing system is sure to have a market providing finished products for the season.

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Becoming a reseller is a big decision and not one that should be taken lightly. There are a number of factors that you will need to consider when weighing up the pros and cons of reselling any product. These factors include:

Business stability: how long has the supplier been in business? If they are new they will not have a track record to assess other factors. As a reseller you want a steady and reliable supplier.

Product reputation: this is not always easy to assess particularly if they have just released a new product. Looking at previous products and the reputation around them can be a good indication of the general quality of their products. As a reseller your reputation is going to be affected by the products reputation.

Support: there are two levels of support that require consideration. As a reseller you need to be able to rely on the supplier for the timely delivery or products, repairs/replacements under warranty, and assistance with technical/installation issues. Your customers also need to know there is a strong support system in place. If either of these two levels of support are missing you may find your role as a reseller quite difficult.

There are many other considerations to take into account such as billing cycles, volume discounts, demonstration units etc. However if you can rely on the main three mentioned then you can know you can operate as a reseller of quality products from a quality company.

XlntIdea meets all of those requirements – and more. The question is, do you meet their requirements as it is a two way street. Their reputation hangs on your reputation as well. If you are interested in joining the XlntIdea team as a reseller, fill in the online enquiry form for more details.

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Clubs and associations are forever looking for ways to increase their revenue. For sporting clubs, they have the raw material there free of charge, they just need to convert it to a revenue stream.

Professional sports have mastered the art for many years and make millions of dollars in revenue each and every year. For smaller sporting clubs the opportunity is there, they just need to capitalize on it – and that is where the CD and DVD Publishing system reseller can make a killing.

Many fans even of local sports, jump at the opportunity to buy footage either of full games, or compilations of game highlights. For the sporting club, they need a video camera and someone prepared to film the event. From there, the footage can be copied to DVD for sale to the fans.

Junior sport is one area where there is a lot of money to be made. Parents are always willing to purchase footage of their son or daughter in action. For resellers, prove to the club that producing finished DVDs is not difficult and that there is a good profit to be made from the equipment and they will jump at the opportunity.

You don’t have to be a large national franchised team to make money from the action, even the smallest clubs can a find a market if they price the end product to suit the customers. For resellers, sporting clubs can represent an untapped and valuable market.

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I would never have imaged the demise of video, video tapes and video recorders. They are however dieing out and it wont be long and manufacturers will cease producing them. When that happens, what is going to happen to all or video tapes?

The obvious answer is to do a cull and have the remainder copied to DVD. The question is, who can do it and how much will it cost.

Resellers need to identify small businesses in their areas that could branch out and take on an additional income streams. They should be in a niche that DVD production could complete. Once identified, the nuiness to be sold on the benefits of the CD acd DVD Publishing systems available and how the can generate additional revenue.

The most important selling point is the passing of the traditional video and video tapes and the need to transfer videos to DVD. Weddings and other family events that are currently stored on video have two threats – both time related. One is of course the fact that tapes are becoming obsolete, the other, that tapes over time deteriorate.

Now is a great time to find businesses that can provide tape to DVD transfer services.

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Training no longer occurs in schools. You will find training being delivered in numerous situations ranging from your traditional schools through to in the field or on the job training. The one thing they do generally have in common is the use of a training provider. That is, someone who specializes in delivering training to that particular industry.

As a reseller, your task is to find those training providers. As you identify a training provider, you can target them with your marketing emphasizing the benefits of DVD’s to the learning process. You will also need to promote the features of the CD and DVD Publishing system depending on the needs of the prospective customer.

For some, it will be inexpensive running costs; for others it will be the ease of use, being able to produce a host of DVDs ready for distribution in a very short time. For the entrepreneurial type of trainer, you may be able to identify increased revenue options that a CD and DVD Publishing system could provide.

Find the right customers, target your marketing to their needs and the sales will flow. If you sit back and wait for them to come to you, there is a good chance your opposition is already talking to them

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One mistake that many resellers make it to assume that ‘anyone can sell that’. It’s not always true. For example, if you have little computer experience and are somewhat fearful of computers, then products like the Nexis 100AP Autoprinter or a CD and DVD Publishing system may not be right for you.

If, on the other hand, you are a whizz on computers, love playing around with graphics and pictures and have experience burning your own CDs then becoming a reseller of these products could be a perfect fit.

Of course, in life, most people sit somewhere in between these two extremes. Are they the right equipment for you to sell. My first question is always, can you competently demonstrate the product to prospective customers.

It comes down to a level of confidence. If the customer feels confident in your demonstration of the product then they will also feel confident in the product. If bumble around and turn a short demo into a long mistake filled session, the customer will have no confidence in you, or the product.

As with all selling, knowledge and belief in the product is the number one requirement. If you cannot demonstrate those skills with something as straightforward as a CD and DVD Publishing system then you should look elsewhere to get your start as a reseller.

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The smartest move that any reseller can make is to produce their own DVD using the CD and DVD publishing system they are looking to promote. Get someone to video you using the equipment. Not a long range shot of your back and the machine. Get in close and show how the DVDs are loaded, how the software is used to create a professional looking finished product.

Once you have completed the demo, run off as many units as required and use them as part of your promotional material. Hand them out to prospective clients letting them know that you created it using the product.

This is one of the cheapest yet most effective forms of product promotion available. It promotes you, it promotes your product, yet it is produced in house cutting out external promotion material providers.

The CD and DVD Publishing systems available are easy to learn and easy to use so learn as much as possible and put the equipment through its paces to produce your own promotion material.

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